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Aug 30, 2005: Do Not Force, Obligate, Regulate, or Require...

Nice short piece by James Robertson on "losing the language of enforcement" that centralized enterprise teams often use when communicating with decentralized individuals and groups, such as content authors. James provides a nifty list of banned words (e.g., "regulations," "compliance"), and suggests taking a "leadership and coaching role" when communicating with authors.

I agree, although leadership and coaching don't come naturally to everyone. Nor does an entrepreneurial approach, where the central team approaches decentralized players as clients (anyone who has attended my EIA seminar will tell you that I'm a big proponent of this approach).

Really, the best place to start is to consider the communication strengths found among members of a central team. Play to those strengths, and balance them against the communication styles that go over best with the authors and anyone else with whom you're negotiating.

Another example of common sense stuff that's all-too-often uncommon...

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