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Nov 01, 2006: Giving a quick free talk on search analytics

One more quick event announcement, this for one that I will attend: my co-author, Rich Wiggins, and I will be making a very brief presentation on search analytics as part of Seth Earley's "Search Solutions Jumpstart Conference Call Series". It's the fourth of four webinars, it takes place this Friday (November 3), 1:30-3pm ET, and best of all, it's free.

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Comment: Nicolle Skyiepal (Nov 2, 2006)

I would like to know what are the three things I should do around search analytics.

Comment: Lou (Nov 3, 2006)

1) Sort your site's queries by frequency.
2) Find common queries that have zero results and ask yourself "why are these happening?" and "what can I do to fix this"?
3) Find errors in those common queries (e.g., typos, misspellings) and ask yourself "why are these happening?" and "what can I do to fix this"?

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