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May 08, 2007: Google Analytics redesigned

Greetings from the Emetrics Summit! Earlier today, Google's Brett Crosby and Jeff Veen unveiled Google Analytics' new design and architecture. It looks fantastic; I'm really looking forward to trying it out. If you like MeasureMap, you're really going to love what Jeff and his team have accomplished. GA accounts are gradually being switched over to the new design; if yours still hasn't changed over, you can take a tour of the new design here.

Next on their list, I hope: get cracking on supporting local site search analytics...

Update: Some excellent write-ups from Avinash Kaushik (who consults for Google) and Mashable's Adam Ostrow.

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Comment: Ben (May 9, 2007)

I hope they add RSS tracking!

Comment: Lou (May 9, 2007)

Now that I didn't see, and I agree, it'd be nice.

But you can have custom reports automatically generated and distributed. So, for example, I'm considering having reports on each Rosenfeld Media book site sent to their respective authors; I think that'd be pretty neat (and a great way to nag authors to write!).

Comment: Andrea (May 9, 2007)

GA has a tiny bit of support for onsite search, but it's seriously suboptimal. I can find the onsite search query terms in my Dynamic Content report; it gives me no idea of what came before or after, and all other parameterized info is also stuffed in there, but it's something.

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