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Feb 14, 2008: My new workshop: "Site Search Analytics for a Better User Experience"

You'll note from the title that I'm planning to make the case that site search analytics—understanding what users search within your site (as opposed to SEO)—is a critically important user research method. I also believe that, for various reasons, it's under-valued by the user experience community. With this workshop and with the book, I aim to change that.

I'm hoping to get your feedback on what you'd like to learn in a day-long workshop on site search analytics; I'll blog about this soon. But for now, here are the details:

  • Sunnyvale, CA (March 18, 2008): I'm teaching this first one through the Involution Master Academy. The price is lower ($699) and it's limited to nine attendees. You can register on the Involution site.
  • Boston, MA (April 4, 2008) and Chicago, IL (May 15, 2008): these run $895 per workshop ($795 for early registration). Steve Krug will be teaching his new workshop on do-it-yourself usability in the same venues, and you can attend both days (they're consecutive) at a discount. Register via my site.

All the information about the workshop, including the description, is here.

It's exciting—and, honestly, a bit intimidating—for me to start a new workshop after 5+ years of teaching my enterprise information architecture seminar. So if nothing else, sign up just to witness and laugh at me as I try to function in my most nervous and broken-down state. ;-)

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