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Mar 27, 2008: Slides for my new workshop

Lou's teaching a whole day on site search analytics? Is there really that much to it?

Well, you be the judge; here are my 118 slides.

During the workshop, I'll also be demoing and leading three hands-on exercises. So I hope you UXers out there will take me at my word; there's something to site search analytics.

Did I mention my three spring workshop venues? (Of course I did, but that won't stop me from doing it again.) Boston, April 2. Sunnyvale, April 22. Chicago, May 15. All the details are right here.

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Comment: Edward Vielmetti (Mar 28, 2008)

Nice slides Lou! (at least the first 40 I looked at...)

Can you describe in a nutshell the difference in approach you take between site search analysis and general search engine analysis? I'll take it for granted that the term mix will be different, but from a process point of view I'd guess that the tactics for clustering and analysis would be very similar.

Comment: Jan (Apr 1, 2008)

Wow! Very intersting slides.

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