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May 08, 2008: Book testing: how we did it

Joshua Kaufman of UXmatters interviewed Liz Danzico and me about Rosenfeld Media, specifically addressing how we determined book features and tested our designs. We describe a bit of the "show and tell" approach we used for identifying features, and a bit about the task analysis we did for the print and digital edition designs. It's a nice short read; Joshua and Pabini Gabriel-Petit, UXmatters' editor-in-chief, did a great job.

Speaking of books, I think we'll have sold 1,000 copies of Luke Wroblewski's Web Form Design: Filling in the Blanks by tomorrow. That's not bad, considering it launched Monday! I wish I could take credit as some sort of guru of book promo, but it ultimately comes down to an excellent author and excellent content. Unfortunately, we're also experiencing all sorts of glitches with our shopping cart that are keeping me up way too late, but when your systems are suddenly hit by 20 times the normal activity, I guess stuff is bound to happen.

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Comment: Masood (May 13, 2008)

The book is mind blowing and concise. Was really tired of reading novels:-) Will be using that as a reference in my speaking assignments in June and will write a review on my site this weekend. Keep publishing.

cheers & god speed

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