Jun 11, 2009: Main page malaise, part 17
Fast Company recycles some coverage of the American Airlines main page dustup. Interesting discussion in the comments section, worth checking out.
But I can't help but thinking that they're spending way too much time kvetching about the main page at the expense of improving the UX of all those other pages. Advice to American Airilnes UX team: let your pain in the ass stakeholders fight over the main page: while they're distracted, you go and fix the rest of the site. After all, it's important too.
Comment: Mark Hurd (Jun 11, 2009)
Having interviewed with the AA UX team a few months ago, I can honestly say: they're trying to do EXACTLY that.
Unfortunately, politics and red tape extend far beyond the homepage.
The frustration of getting *any* improvements through the stakeholder gauntlet was actually a main discussion point of the interview - and ultimately why I did not accept their offer.
Comment spam has forced me to close comment functionality for older entries. However, if you have something vital to add concerning this entry (or its associated comments), please email your sage insights to me (lou [at] louisrosenfeld dot com). I'll make sure your comments are added to the conversation. Sorry for the inconvenience.