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Jan 20, 2010: London, a word please

The early bird registration deadline is coming up (January 31) for the Etre workshops that Steve Krug and I will be teaching in London at the ICA (March 1 and 2).

If you don't mind, a word:

There are a lot of great opportunities to take good UX-related workshops in and around London. Why come to these?

Well, Steve Krug is simply fantastic. What can I say? We've been on the road for seven years, and every time I pop into his workshop, people are absolutely engaged: talking, interacting with each other and with Steve. (He's nice enough to say similar things about my workshop.)

Did you think I was going to say rapt? Worshipful? Well, they are, which is what you'd expect with one of the Three Gods of Usability. And they're entertained as well: Steve is even funnier in person. (Added bonus: Steve's new workshop matches his new book.)

What you might not realize is that Steve and I both teach our workshops to small groups (usually a couple dozen) and over the course of the day we work with you very closely. We often learn everyone's name. Steve may critique your site, and I'll likely sit down with you and we'll look at the query data together. Honestly, Steve and I are usually a bit surprised when attendees' evaluations emphasize the intimacy of our workshops; why would we (or you) want it any other way?

I'll never be as entertaining as Steve, but my attendees seem to enjoy themselves. I'm certainly very earnest (just check this photo and you'll see). I'll not just help you through the analytics (see my workshop slides): I'll also make a strong case for why UXers need to learn analytics in general, and suggest a framework for doing so (see this presentation for some of my ideas along these lines).

If you were wavering on attending, I hope this helps. So take advantage of the early registration deadline (again, it's January 31) and I hope we'll see you in March!

PS I'm hoping to take along my six-year old, Iris, who's fallen in love with geography and is absolutely desperate to cross an international border (any will do). Will be trolling for to-dos at some point here on Bloug; I don't think that the London Eye will keep her occupied for three days...

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Comment: Simon Whatley (Jan 20, 2010)

I had the good fortune of attending these two workshops in 2009 and it is safe to say that they were two of the best I've been to in a long while!

Comment: UGG Boots (Feb 7, 2010)

I honestly enjoyed reading your blog and establish it both edifying and interesting. I summon be ordained to bookmark it and pocket in it as often as I can.


Bernice Franklin

UGG Boots

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