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Sep 28, 2010: Site search analytics hacks

I'm updating my site search analytics workshop slides to include some of the new content from our upcoming book. These are "hacks" that are specific to how site search analytics can help you improve your content, navigation and metadata, and search performance. If you like what you see, you should register for the October 22 workshop in Washington DC (only one I'll teach over the next six months or so):

Content hacks

  • Determining which content is the most valuable
  • Determining which content you should get rid of
  • Plugging content gaps
  • Making relevant content even more relevant
  • Learning how users understand your content
  • Getting marketing to do the right thing
  • Getting content owners to do the right thing

Navigation and Metadata hacks

  • Improving contextual navigation for specific types of pages
  • Creating a better site index
  • Creating metadata values
  • Developing metadata attributes
  • Testing and tuning metadata values

Search hacks

  • Plugging gaps in your search engine's index
  • Making query entry easier by fixing "The Box"
  • Helping searchers auto-complete their queries
  • Accommodating strange query syntax
  • Improving a "no results found" page
  • Helping searchers revise their queries and get better results
  • Determining what your best bets should be
  • Designing individual search results
  • Designing search results around specialized query types

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Comment: veterinary technician (Oct 5, 2010)

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