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Oct 17, 2011: Upcoming UIE seminar on information architecture

I'm frustrated.

I've taught my full day workshops probably seventy times over the past decade. I've increasingly downplayed what I call "top-down navigation"—you know, main pages, site hierarchies, and the such—in favor of the other two hugely more important areas of IA: search and contextual navigation. You know, the stuff that unlocks your deep content.

And site maps and wireframes? I don't think I've addressed them since the second edition of the Polar Bear book.

Well, it happened again today. I heard someone mention "IA and search". As if they're separate things. Folks, IA is all about helping people find information. That means helping users browse and search and ask questions, as well some other things, like orienting them.

(Worst thing is that I sometimes hear self-styled information architects talk this way.)

Well, dammit, once again I'm going to try to dispel some myths about IA. And offer some concrete suggestions about what IA can do for you aside from wireframes. On November 3, I'm teaching the UIE virtual seminar: "8 Better Practices from Information Architecture". During the talk I'll map out some new directions for what IA (and information architects) should be about, and some concrete areas where IA can make a difference for your organization.

Please join us. It's 90 minutes of your time. If I don't make a reasonable case for IA at this seminar, I'll surrender and just stew in my frustration. Silently alone. For eternity.

No pressure.

PS Code "ROSENFELD" gets you $40 off lifetime access to the seminar's recording. Once more, here's where to learn more and register.

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Comment: Brenda (Oct 20, 2011)

I and several colleagues will be there :)

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