|Presentations > Site Search Analytics Workshop
Does your site have a search engine? If so, you're sitting on an often under-utilized pot of gold: search query data that describes what your customers really want from your site—in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems. The result: better content, better navigation, better search, better interface design, and a better user experience.
In this day-long workshop, Lou Rosenfeld—co-author of Information Architecture for the World Wide Web and the forthcoming Search Analytics for your Site: Conversations with your customers—will combine lecture, discussion, and extensive hands-on exercises to cover the basics of site search analytics. And he'll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your business strategy.
You'll learn to:
We won't cover:
If you're attending the Washington, DC workshop, add one or two more days to your trip and take Steve Krug's web usability workshop or Ginny Redish's web writing workshop; you can register for two or all three sessions at a substantial discount.
Who Should Attend
"...your workshop helped us use our search engine as a better resource. Before we were looking at our monthly logs and saying things like 'isn't that interesting.' Today, we are adding some custom results for specific searches, and we are thinking about changing the layout of our results page to improve our sites usability."
"I had some understanding of reviewing top searches before this seminar but it brought to light many other areas I had not yet thought of. With the information from the workshop I have been able to take this to the next step in our agency."
"Your workshop helped me to implement site search analytics, and gave valuable advice on which questions to ask."
"The workshop helped me greatly by raising my awareness of the practice and the value of measuring what your visitors are looking for."
About the Speaker
Lou Rosenfeld is an information architecture consultant and founder of Rosenfeld Media, a publisher of short, practical user experience books. He has helped numerous Fortune 500s and other large, messy, political enterprises make their information easier to find. Lou is co-author of the best-selling Information Architecture for the World Wide Web (O'Reilly & Associates; 3rd edition, 2006) regarded as the bible of information architecture, and is co-authoring, with Marko Hurst, the forthcoming Search Analytics: Conversations with your customers. He is co-founder of the Information Architecture Institute and UXnet, the User Experience Network. More about Lou.
©2010 Louis Rosenfeld LLC. All rights reserved.
October 22, 2010
Also available as an on-site seminar
Register for the Washington, DC workshop
In conjunction with Lou's workshop, web usability expert Steve Krug, author of the best-seller Don't Make Me Think!, will conduct his day-long workshop, Do-It-Yourself Usability Testing: The Workshop on October 20; and Ginny Redish, author of the acclaimed Letting Go of the Words and one of the mothers of usability, will teach her day-long workshop Letting Go of the Words—Writing Web Content that Works on October 21.
Register for 2 or 3 days, and receive a discount.
Oct 20+21+22, 2010